Property Marketing That Works
PROVEN. POWERFUL. PERSONAL.
Selling your home is a big deal. The company and the team that helps you should be, too. For more than 100 years, Coldwell Banker® has been one of the world’s best known and trusted names in real estate, giving you advantages other brokerages can't.
- Proven Success
- Online Impact
- Strategic Marketing
- Full Service
We will guide you every step of the way — making sure you know what to expect, answering your questions and helping you determine the right price to attract buyers and sell your home quickly.
INTERNET MARKETING ADVANTAGE
Your home will be shown on up to 700+ websites, including the most-visited real estate websites in the world, putting it in front of potential buyers everywhere. Our comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most-visited real estate websites.
Syndication to as Many as 700+ Partner Websites
EXCLUSIVE PROPERTY MARKETING
In today’s competitive real estate market, the key to success is differentiation — doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of service to our valued clients.
We are proud to deliver exceptional marketing programs that help produce results. Each step of your property’s marketing plan is designed to help your home sell fast and for the desired price. We ensure that from concept to completion, your home is uniquely cared for by our expert marketing team.
STEP BY STEP
Selling a home is a complicated process, but we will guide you through it every step of the way.
Step 1 — Pricing
- We prepares a comparative market
- Review market conditions
- Review other homes on the market
- Discuss your home-sale goals
- Determine the optimal listing price
Step 2 — Preparing
- Remove clutter and organize
- Clean and make repairs
- Stage your home for sale
- Consider a home protection plan
- Complete listing documents and disclosures
- Create a HomeBase® account to manage documents,
deadlines and tasks
Step 3 — Marketing
- Install distinctive Coldwell Banker® yard sign
- Promote your home on the MLS
- Syndicate your home’s listing to up to 700 websites
- Respond to online buyer inquiries through InTouch
- Arrange showings
- Hold open house
- Communicate feedback
- Market your property via email, direct mail and social media
- Provide market updates
Step 4 — Closing
- Evaluate offers and negotiate best price and terms
- Enter documents into HomeBase
- Facilitate inspections
- Coordinate closing date, time, location and contacts
- Monitor buyer financing and home appraisal
- Follow up on details
- Review closing statement
- Close the sale
- Provide copies of all closing documents and enter into HomeBase
MARKETING YOUR HOME
We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home.
- National brand advertising
- Online advertising
- Print advertising
- Social media
- Direct print and email marketing
- Just Listed flyers and postcards
- Media relations/public relations
- Coldwell Banker Global Luxury® program
- Yard signs
- MLS (multiple listing service)
- Professional photography
- Open houses/broker opens
VIEW: Arizona’s Largest Real Estate Magazine
Only Coldwell Banker Residential Brokerage has the ability to showcase properties on vast regional, international and digital levels through VIEW magazine.
Exclusive to Coldwell Banker Residential Brokerage, VIEW magazine is a visually engaging, full-color magazine that is distributed each month to nearly 90,000 households, including select high-net worth individuals via Every Door Direct Mail and select local publications, offering a MORE powerful advertising platform for home buyers and sellers.
#1 BRAND ONLINE
Home buyers are online — and one real estate brand gets more of their attention than any other.
The Coldwell Banker® brand is the #1 most-visited residential real estate brand online.*
Website Visits by Brand
START TO FINISH
We are your partners in all aspects of the home-sale process. Our industry affiliations ensure you receive complete assistance from beginning to end, giving you one-stop-shop convenience.
Guaranteed Rate Affinity provides mortgages across the country and features incredibly low rates, fantastic customer service and a fast, simple process.
An American Home Shield home warranty provides that extra measure of security that makes buyers feel more secure and confident in the purchase of your home.
Equity Title Company (Phoenix) and Catalina Title (Tucson) can research and resolve any issues before the closing to help ensure your transaction closes smoothly and on time.
Castle Edge Insurance Agency offers competitive rates on homeowners, condominium, renters, automobile, second home, vacant home and umbrella coverage.
Our unique concierge offerings can provide assistance before, during and after the sale of your home — from moving to home repairs, maintenance and renovation.
Highly skilled Coldwell Banker Commercial NRT agents offer a full spectrum of office, industrial, retail, multi-family and hospitality services.
Your home and your home sale needs are one-of-a-kind. Using the unmatched resources of The Burright Team, we will develop a custom plan to:
- Provide you with proven, powerful and personal service
- Enable you to obtain the best possible sales price and terms for your home
- Close the sale in a smooth, timely manner
We are committed to your complete satisfaction, and will represent your interests with the utmost care, honesty, integrity and discretion. Let’s get started!